Interview

Leading Diverse Markets with Bassel Elshaboury

From understanding diverse markets to embracing innovation, discover how Bassel Elshaboury, VP of Marketing for Henkel Consumer Brands—MEA, Central Asia, Latin America, & ANZ, and his team stay ahead of changing consumer needs while shaping the future of IMEA+ High Growth Markets

Employees / People Innovation 29 Jun 2026

What does it take to stay ahead in the IMEA+ High Growth Markets?

In this video, Bassel El Shaboury, VP of Marketing for Henkel Consumer Brands—MEA, Central Asia, Latin America, & ANZ, shares how curiosity, diverse perspectives, and collaboration help his team navigate evolving consumer trends, turn challenges into opportunities, and build on Henkel's 150-year legacy of innovation.

YouTube Thumbnail Interview with Bassel Elshaboury (Thumbnail)

Recommended