Our business unit Consumer Brands combines our consumer businesses under one roof. With an optimized portfolio, iconic brands and strong technologies, Consumer Brands holds leading positions especially in the hair category and laundry & home care in many markets around the world.


Consumer Brands

Our innovative brands solve consumer needs and drive Henkel’s competitive edge in the areas of innovation and sustainability. 


On left hand side: women applying a hair care product to her curly hair, on right hand side a man folding the laundry

As a multi-category platform in the consumer goods business, our portfolio focuses on two core categories: Laundry & home care and hair.

Man in kitchen doing the dishes

Laundry & Home Care

Henkel started its business with a laundry detergent almost 150 years ago. Today, our laundry & home care portfolio includes laundry detergents and additives, dishwashing, surface cleaners and toilet care products.

Woman in bathroom washing her brown long hair in bath tube


With our hair category, we are active in the consumer goods as well as the hair professional business. Our hair consumer segment offers products for hair care, and styling. For professional hair salons we offer hair treatment, coloring, finishing and styling products. Schwarzkopf Professional is among the world’s three leading suppliers of professional hair care products.