Henkel Brand

New Henkel brand identity

Our brand design is designed to stay.

 It’s dynamic, colorful, and easy to use. It allows for flexibility without weakening what makes our brand strong and recognizable: our iconic logo, the Henkel colors red and white, and a unique and highly flexible typeface make our brand instantly recognizable.

The diversity of Henkel – its businesses, its products, and its people – has always been key to our success. This is what our brand should feel like as well. That’s why we are opening up a world of colors, introducing a next-generation typeface, and tapping into the endless opportunities of digital artwork.

Meet the new Henkel brand design (1) - Thumbnail

Let us create the future 

together.