HENKEL HISTORY IN MIDDLE EAST AND AFRICA

Henkel opens the P3 products factory in Durban, South Africa, producing laundry products for consumers. It was Henkel's first footprint of many in the MEA region.

Henkel Türkiye's first plant opens in Gebze.

Henkel acquires the adhesive producer Le Soleil in Casablanca. The company produces adhesives and P3 industrial cleaners, serving the North African market.

Henkel forms a joint venture through Ashwa Adhesives Industries with Jeddah based Al-Bawani Group. Henkel's stake in the venture was later raised to 50% in 1998 from the initial 40%.

Henkel launches two of its loved household name brands Pril and Persil in Egypt, marking its entry into the dynamic and ever-evolving Egyptian market.

Henkel makes a fresh start and establishes Henkel Lebanon, producing laundry detergents and household cleaners. Including well known brands such as Persil and Der General.

Renowned Henkel laundry detergent brand Persil is introduced to the market in Saudi Arabia and the other Gulf States.

Henkel and the Saudi Arabian Bawani Group jointly establish a company for industrial adhesives in Egypt.

Henkel forms a joint venture with the ENAD Group in Algeria, resulting in the establishment of Henkel ENAD Algérie in Sour El Ghozlane. Henkel holds a 60% stake in the venture.

Henkels acquisition of the majority stake in the adhesives factory leads to the establishment of a facility for the production of powder detergents in the Kingdom of Saudi Arabia.

Henkel establishes a joint venture, Henkel Jordan PSC, in Amman, Jordan. The joint venture is established to further expand its growing presence in the Middle Eastern detergent market. The partner and minority stake holder, Arab Chemical Detergents Industries Co. Ltd. ‏(ACDICO), owns 49% of the venture.

Henkel's brand Persil launches its innovative Persil abaya shampoo liquid laundry detergent tailored to the needs of consumers in the Middle Eastern markets and finalizes its largest corporate acquisition to date of the adhesives and electronics businesses from National Starch and Akzo Nobel for 3.7 billion euros.

Henkel establishes its regional headquarters in Dubai with the opening of a new office in Dubai Silicon Oasis, United Arab Emirates.

As part of Henkel's commitment to continuous improvement and development of it's products, the Henkel Laundry & Home care business unit opens an innovation center for research and development in Dubai Silicon Oasis to serve the MEA region.

In 2015, with the support of Henkel Adhesive Technologies experts, a renowned team of restorers in Cairo, Egypt, succeeded in perfectly reattaching the fallen beard to Pharaoh Tutankhamun’s death mask with a high-tech hotmelt adhesive that was developed specficially for this purpose by Henkel. It still holds to this day, serving as a testament to the quality of Henkel's Adhesive Technologies myriad of solutions.

Henkel launches temporary Forscherwelt-to-go scientific experiment pop-ups for kids in Dubai through a strategic partnership with Dubai Municipality.

Henkel opens the first beauty care laboratory in the Middle East, in Dubai. The laboratory is established to further advance Henkel's presence in the region.

Henkel inaugurates the world's largest state-of-the art Forschewelt children's laboratory in Dubai, in partnership with Dubai Municipality's edutainment entity Children's City. The facility provides a comprehensive, experiential science experiment curicculum to children in the UAE completely free of charge.

Henkel acquires the US-based Seal for Life industries LLC from Arsenal Capital Partners ‏(USA). Seal for life is a specialized supplier of protective coating and sealing solutions in a broad varierty of infrastructure markets such as renewable energy, oil & gas and water. This strategic acquisition further adds to Henkel Adhesive Technologies leading portfolio of products and solutions.