Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Market & Customer Activation Manager
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About this Position
As Market and Customer Activation Manager, you will act as a LOCTITE & TEROSON brands ambassador, driving impactful customer engagement and market activation across France, Belgium and the Netherlands.
You will join the Marketing team, currently composed of 6 people, and take ownership of a dedicated market scope. In this role, you will be responsible for translating business priorities, customer needs, regional/global initiatives and local market focus areas into effective activation plans.
The role includes coaching and day-to-day management of apprentices, supporting both their development and the successful execution of marketing activations.
This is a great opportunity to contribute to the transformation of marketing activation in a complex B2B environment, combining strong brands, technical expertise, digital acceleration and close customer proximity.
What you´ll do
- Develop and execute account-based and integrated marketing programs aligned with business priorities and customer needs.
- Adapt global and regional campaigns into strong local activation plans, while also designing dedicated local initiatives when relevant.
- Contribute to brand positioning, messaging and content strategy for key customer segments and channels.
- Build strong knowledge of the distribution network, channel partners and end customers to drive more targeted and effective marketing actions.
- Activate digital and offline channels, including social media, web, email, events, sales tools and customer-facing content.
- Support key innovation launches, ensuring strong market adoption and impactful customer engagement.
- Identify market trends, customer insights and growth opportunities to shape future marketing approaches.
- Collaborate closely with marketing, sales, technical and regional teams to ensure strong alignment and execution.
- Track campaign performance, analyze results and optimize ROI through data-driven insights.
What makes you a good fit
- Master’s degree in marketing/communication
- 6 to 8 years of professional experience in marketing, ideally in a B2B or industrial environment.
- Strong experience in digital marketing, content activation, campaign management and performance tracking.
- Knowledge of marketing automation, CRM, social media platforms and AI-supported marketing tools.
- Experience in people management, project leadership or willingness to coach apprentices.
- Strong communication skills, with the ability to create clear, compelling and visually appealing customer content.
- Analytical mindset, with the ability to measure marketing impact and turn data into actionable recommendations.
- Team player with a hands-on mindset, strong organizational skills, interest in development within an international environment and the ability to work independently.
- Interest in innovation, technical products and international environments.
- Fluent in French and English. Dutch is a plus
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Group Insurance / Hospitalization Insurance
- Entertainment allowance
- Travel allowance
- Position can be based in Brussels or Boulogne-Billancourt
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26097680
Job Locations: Belgium, Brussels-Capital Region, Brussels | France, Île-De-France, Boulogne Billancourt
Contact information for application-related questions: recruitment.benelux@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.