Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Category Director of Shopper Insights - Walmart Inc.
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About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
Category Strategy & Growth
- Develop short and long-term category growth strategies aligned with Walmart’s business objectives.
- Identify category opportunities through shopper, consumer, and market insights. • Lead annual business planning and category reviews with Walmart merchants.
- Translate trends into actionable recommendations that drive sales, share, and profit growth.
Assortment & Modular Excellence
- Lead assortment optimization and modular recommendations.
- Analyze productivity, space allocation, and shelf performance.
- Develop data-driven recommendations for SKU rationalization and new item placement.
- Partner with merchandising teams to maximize category productivity.
Shopper & Consumer Insights
- Leverage consumer behavior, panel data, loyalty insights, and digital analytics.
- Identify emerging trends and white space opportunities.
- Build compelling category stories that influence merchant decisions.
- Connect shopper needs to assortment, pricing, promotion, and innovation strategies.
Omnichannel & Digital Leadership
- Drive integration of in-store and eCommerce category strategies.
- Analyze online search, conversion, ratings & reviews, and digital shelf performance.
- Partner with Walmart Connect and digital teams to optimize category growth.
- Identify opportunities to accelerate omnichannel penetration.
Strategic Partnership Management
- Build trusted relationships with Walmart merchants, category teams, and leadership.
- Serve as the category thought leader internally and externally.
- Lead executive-level category presentations and business reviews.
- Influence decisions through fact-based selling and strategic recommendations.
Analytics & Performance Management.
Monitor category KPIs including:
- Sales Growth
- Market Share
- Category Share
- Velocity
- Distribution
- Profitability
- Omnichannel Penetration
- Develop actionable insights from large and complex datasets.
- Deliver clear recommendations supported by robust analytics.
Team Leadership
- Develop and coach category managers and analysts.
- Foster a culture of curiosity, accountability, and strategic thinking.
- Build organizational capability in category management and analytics.
What makes you a good fit
Technical Skills
- Advanced Category Management expertise
- Strong proficiency with:
- Circana (IRI)
- NielsenIQ
- Numerator
- Kantar
- Luminate
- Walmart Scintilla
- Retail Link o Excel (Advanced)
- Power BI
- Tableau
Strategic Skills
- Category strategy development
- Assortment optimization
- Space and modular planning
- Shopper marketing integration
- Pricing and promotion analysis
- Omnichannel strategy
Innovation commercialization Leadership Skills
- Executive presence
- Strategic influence
- Team development
- Cross-functional leadership
- Change management
- Stakeholder management
Customer relationship building Analytical Skills
- Data storytelling
- Financial acumen
- Forecasting
- Scenario planning
- Business case development
- Competitive intelligence
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary range for this role is $180000.00 and $230,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 26097142
Job Locations: United States, AR, Bentonville, AR
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.