Consumer Brands

Henkel Consumer Brands Stage Visual

Consumer Brands is our business unit covering consumer brands and products in the areas of Laundry & Home Care and Hair. It is a multicategory platform including top brands such as Persil, Dac, Schwarzkopf and Syoss.

Laundry & Home Care

Henkel started its business with a laundry detergent almost 150 years ago. Today, our laundry & home care portfolio includes laundry detergents and additives, dishwashing, surface cleaners and toilet care products. 


Every year 25 billion laundry wash loads are cleaned with Henkel detergents! 


With our hair category, we are active in the consumer goods as well as the hair professional business. The hair consumer segment offers products for hair coloration, styling and care for both retail and direct-to-consumers. For professional hair salons we offer hair treatment, coloring, finishing and styling products. Schwarzkopf Professional is among the world’s three leading suppliers of professional hair care products.

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Every second the hair of 20 consumers is colored with Henkel hair colorants!

Our Top Brands in GCC

Top Brand



Research and Development

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