Pert Plus has been acquired by Henkel Beauty Care in October 2016. Since then Pert Plus has become the biggest hair care brand in Henkel GCC.

The brand was launched in 1982 by P&G gaining leading positions across the GCC thanks to its traditional Arab heritage.

Inspired by traditional recipes that Arab women have been using for centuries, Pert Plus offers products to cater to different hair needs to give you soft hair in one step!