Belgium, Brussels, Netherlands, Nieuwegein, Adhesive Technologies

Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • In a very international working environment, responsibility of the local brand management of PERFAX & TANGIT in Benelux. Perfax is a very famous brand, known as “Your partner for Home Decoration”, it’s the local leader of the Wall Paper Pastes in Benelux. Tangit is the professional brand for Piping Adhesives with a strong growth potential.
  • Strong drive of the local marketing activation for the respective brands in order to reinforce our leadership position on a very challenging market.
  • Work with clear objective on brand impact, organic sales growth, profit and market shares in the short & long term.
  • Definition of the full marketing mix with product portfolio, innovations and promotional plan.
  • Development of the Media plan for both countries Belgium and Netherlands.
  • Management of the local marketing budget.
  • Strong analysis and preparation of the annual category and project review.
  • Monitoring and reporting of the different KPI’s (brand visibility, market shares, sales performance, tracking of innovations and media campaigns, portfolio reviews, budget follow-up,…)
  • Smart working policy with choice between 2 offices: in Netherlands (Nieuwegein, close to Utrecht) or in Belgium (Bruxelles)


  • Master Degree, Economics, Marketing (or equivalent)
  • Language skills: English & Dutch mandatory / French is a big plus
  • Min 3 years of experience in Brand management or Trade Marketing
  • Strong and enthusiastic personality, high level of energy & motivation • Person with a strong drive & pro active
  • Result driven
  • Excellent communication skills and the ability to work effectively as part of an international multi-functional team
  • Strong team spirit
  • Autonomous
  • Open to challenges
  • Analytical & strong in recommendations
  • Strong skills on Word, Excel and PowerPoint

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24064602
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
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On-site electric car charging stations Development opportunities
Development opportunities Smart work / Flexible working arrangements
Note: Perks might vary depending on the job grade.