Laundry & Home Care
Generations trust in Henkel – your expert in washing and cleaning
Laundry & Home Care in GCC
At Henkel in GCC, we are committed to delivering quality products while catering to the specific needs of the region. Henkel in GCC continues to introduce regionally relevant products which are better suited to the preferences and requirements of the local consumer such as:
- Persil Abaya Shampoo
- Persil White for white thobes
The Laundry & Home Care business unit is the cornerstone of Henkel’s success story: It all started with a product from this business sector. In 1876, Fritz Henkel founded the company Henkel & Cie in Aachen, Germany. The company’s first product was a laundry detergent based on sodium silicate, named “Universal-Waschmittel” (universal detergent).
Since then, this branded consumer goods business has grown into a globally active unit with well-known brands, such as Persil, Purex or Pril. For consumers around the world, our brand names have become an integral part of their daily lives. In the markets of relevance to us, our Laundry & Home Care business sector enjoys leading positions on a worldwide scale.
Our Laundry & Home Care product portfolio encompasses:
- Laundry Detergents
- Laundry Additives
- Hard Surface Cleaners
- Toilet Care
- Air Care