Marketing Specialist

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Implementation of marketing strategies: Responsible for localizing and executing
  marketing plans to strengthen the brand image and increase sales.
• Product launches: localization and execution of product launches & promotions
• Brand communication: Develop advertising campaigns across the different offline and
  online touchpoints to increase brand awareness and maintain the brand image.
• Content creation: localize and generate content relevant for TG and market needs
• Selling propositions: localize sales stories and value propositions ready to use for sales
  teams, based on consumer, customer, technical, Market Research and sales feedback.
• Collaboration with agencies: Work with advertising agencies, and other service
  providers to develop and implement communication campaigns.
• Performance measurement: Analyze the success of marketing activities based on KPIs
  such as increased sales, market share gain, or brand awareness.
• Market research: Conduct market analysis to identify trends, understand the
  competitive landscape and determine customer needs.
• Budget management: Responsible for managing the marketing budget and ensuring
  that resources are effectively utilized.

YOUR SKILL

• Master's degree in economics, international business or similar, ideally with a focus on
  marketing
• Minimum 3-4 years of experience as brand assistant, brand coordinator or similar roles.
• Creativity and a spirit of innovation are among your strengths
• Experience with brand communication and activation
• Visual and written content creation
• Commercially astute
• In-depth knowledge of MS Office
• An above-average degree of independence and ability to work in a team
• Fluent in English language

 
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.