United States, Rocky Hill, CT, United States, Bridgewater, NJ, Adhesive Technologies

Global B2B/B2C Digital Activation Sr. Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Lead the transformation of digital activation and marketing lead management processes to align with business needs and market dynamics. 
  • Develop and implement best-in-class marketing and lead management capabilities, including defining processes, roles, KPIs, and technology requirements. 
  • Drive full integration, change management and collaboration between marketing and sales teams to manage and convert contacts, leads, MQLs, and sales opportunities effectively.
  • Build and govern global digital activation initiatives and campaign blueprints, including account-based marketing strategies, to drive conversion rates and customer lifetime value.
  • Collaborate with multiple markets, businesses, and functions simultaneously to execute digital activation initiatives and campaigns effectively. 
  • Utilize cloud marketing automation tools and BI platforms (e.g., SAP, Salesforce, Adobe, Eloqua/Oracle) to optimize campaign performance and drive insights.
  • Manage complex multi-channel B2B and B2C CRM or digital marketing campaigns with multiple stakeholders and geographies involved.


  • Bachelor's degree in Economics, Marketing, or related field required, Master's preferred.
  • Minimum of 10 years of proven experience in B2B and B2C marketing automation, lead management, CRM, and digital marketing, ideally within large companies, digital marketing agencies, or consultancies. 
  • Background in digital, business transformation and change management within large corporations is advantageous. 
  • In-depth knowledge of B2B marketing, lead management dynamics, and cloud marketing automation tools. 
  • Experience in managing complex multi-channel B2B and B2C CRM or digital marketing campaigns.
  • Experience working with agile methodologies.
  • Strong presentation and relationship-building skills to drive large transformational projects. 
  • International background with the ability to manage multiple stakeholders in different countries and contexts. 
  • Results-driven with a hands-on approach and creative problem-solving skills.
  • Fluent in business-level English.

The salary for this role is $135,000.00- $160,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range.  This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.

JOB ID: 24063925
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.

Health, Disability & Life Insurance
Health, Disability & Life Insurance Vacation / Paid Time Off
Vacation / Paid Time Off 401k Matching
401k Matching Flexible Work Policy
Flexible Work Policy Performance Bonus Incentives
Performance Bonus Incentives Paid Parental Leave & Childcare Benefits
Paid Parental Leave & Childcare Benefits Wellness Programs
Wellness Programs Tuition Reimbursement & Student Loan Aid
Tuition Reimbursement & Student Loan Aid International Career Opportunities
International Career Opportunities Employee Recognition Programs
Note: Perks might vary depending on the job grade.