Netherlands, Nieuwegein, Henkel Consumer Brands

Category Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.


As Category Manager, you’ll join the Commercial Excellence team. You’ll support the newly formed Consumer Brands division in the field of Category Management and work with leading brands such as Witte Reus, Syoss and Schwarzkopf within FMCG.


  • You have a business building role internally and externally by translating your category expertise in a smart and successful category strategy.
  • You develop, implement and monitor assortment and shelf strategy for the assigned categories and key retailers.
  • You analyze the category/market and its trends and look for opportunities to grow.
  • You develop, implement and monitor growth plans, based on consumer, shopper & retailer insights.
  • You ensure the best possible listings & support plan for Henkel Consumer Brand innovations.
  • You act independently and pro-actively within the organization and work closely together with sales and marketing.  
  • The successful implementation of our perfect portfolio strategy including innovation pipeline is a key contributor to success and is one of the key focus points.


  • Fluent in Dutch and English.
  • Academic degree (Economics, Business administration).
  • Relevant experience (2-3 years preferred) within FMCG in Category Management, Sales or Marketing, with a proven track record of commercial results.
  • Detailed oriented while not missing the bigger picture.
  • Team player who thinks in terms of solutions, feels full responsibility for the outcome of his/her job.
  • Analytical skills – the Category Manager must be able to perform data driven market analyses, as well as determine basic analyses required to support shelf proposals (e.g., define category / shelf opportunities, collect data, identify issues and present results).
  • Computer skills – advanced knowledge of Microsoft Excel and PowerPoint is required. Specific software (as SpaceMan) and knowledge in Market Research tools such as Nielsen, GFK SIV, SIS, Seven is a plus.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24062824
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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Well-being programs
Well-being programs Retirement / Pension Plan
Retirement / Pension Plan Healthcare coverage / Medical insurance
Healthcare coverage / Medical insurance Meal voucher
Meal voucher On-site electrical car charging stations
On-site electrical car charging stations International career opportunities
International career opportunities Corporate social responsibility programs
Corporate social responsibility programs Development opportunities
Development opportunities Discounted access to Henkel products
Discounted access to Henkel products Smart work / Flexible working arrangement
Note: Perks might vary depending on the job grade.