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United States, Culver City, CA, Henkel Consumer Brands

Digital Marketing Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

  • Lead brand channels.
  • Develop content calendar that aligns with brand goals and campaigns.
  • Lead SoMe agency (BSG).
  • Coordinate with in-house content creation, influencer manager and BSG to create content.
  • Craft compelling and engaging copy for social media posts, advertisements, and campaigns (with BSG).
  • Ensure brand consistency in style and tone across all social media channels.
  • Track content performance metrics and refine strategies accordingly.
  • Foster a positive and engaged brand community.
  • Steer SSC in operational day-to-day community management.
  • Monitor the brand's online community across all platforms.
  • Develop community-building initiatives, such as contests or Q&A sessions.
  • Identify and address potential negative community management.  
  • Liaise with US Media team, Vidsy and UM to implement and manage paid advertising campaigns.
  • Monitor, analyze, and report on KPIs to refine strategies and optimize ROI.
  • Monitor and update website content.
  • A/B test ad creatives and target audiences to ensure maximum efficiency.
  • Monetize content where possible.
  • Develop and implement search engine marketing strategies.

YOUR SKILLS

  • Bachelor’s degree in business or marketing-related emphasis
  • 5 years of professional experience managing digital marketing, brand marketing, e-commerce, or social media businesses with a high degree of knowledge about the principles of integrated marketing.
  • In-depth knowledge of current digital trends and tools
  • Strategic thinking, analytical, & problem-solving skills and excellent written, oral, and presentation skills Initiative-taking, results oriented, and a creative thinker with a high level of passion, with an analytical approach to identifying opportunities.
  • Highly organized and able to multi-task in a fast-paced environment while maintaining attention to detail.
  • Experience in Sprinklr, or Dash Hudson is a plus.
  • Experience in content production is a plus.
  • Experience in consumer goods.
  • Beauty experience is a plus.

The salary for this role is $80,000 - $116,000. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range.  This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.

JOB ID: 24061748
Contract & Job type: Full Time, Regular
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.

Henkel-Power-Brands-Strip-May2023
Health, Disability & Life Insurance
Health, Disability & Life Insurance Vacation / Paid Time Off
Vacation / Paid Time Off 401k Matching
401k Matching Flexible Work Policy
Flexible Work Policy Performance Bonus Incentives
Performance Bonus Incentives Paid Parental Leave & Childcare Benefits
Paid Parental Leave & Childcare Benefits Wellness Programs
Wellness Programs Tuition Reimbursement & Student Loan Aid
Tuition Reimbursement & Student Loan Aid International Career Opportunities
International Career Opportunities Employee Recognition Programs
Note: Perks might vary depending on the job grade.