Germany, Düsseldorf, Adhesive Technologies

Head of Market & Customer Activation - Industrial Adhesives (d/f/m)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Drive Market & Customer Activation strategy and execution with focus on a future ready digital Marketing organization
  • Own and steer (cross BU) transformational initiatives on market and customer activation in collaboration with central functions and other Strategic Business Units
  • Ensure alignment of Market  & Customer Activation Activities with Market Segment Strategy and regional commercial teams
  • Develop the teams way of working and methodologies in line with new technologies
  • Manage and report on the marketing budget as well as on the ROI of campaigns and initiatives
  • Lead a team of marketeers across market segments and regions
  • Foster a culture of DE&I


  • Master degree in Digital Marketing, Business Administration, Strategic Marketing or similar
  • At least 7 years of professional experience in marketing and customer activation in a B2B environment
  • Proven success in customer relationship & content development, account-based engagement, channel and campaign management
  • Leadership experience in cross-functional and cross-cultural teamwork in an international setting
  • Strong communication skills and stakeholder management across hierarchies and functions
  • Technical and digital skillset to lead the teams' digital evolution
  • Excellent written and verbal communication skills in English; German language skills are beneficial

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24061863
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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Performance Bonus & Incentives
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Company Pension Schemes Flexible Benefits
Flexible Benefits Employee Share Plan
Employee Share Plan Insurances & Services
Insurances & Services My Henkel Bike
My Henkel Bike Health & Social Services
Health & Social Services Fitness with Urban Sports Club
Fitness with Urban Sports Club On-site Canteens & Restaurants
Note: Perks might vary depending on the job grade.