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Social engagement is part of our sense of responsibility and firmly embedded in our corporate values.
Social engagement – or corporate citizenship – has always been an integral part of our sense of responsibility as a company. This is a tradition that dates back to our founder, Fritz Henkel, and is firmly embedded in our corporate values. Together with our employees, retirees, customers and consumers, Henkel and the Fritz Henkel Stiftung are able to support sustainable social projects around the world. They both support activities in the areas of social needs, education and science, fitness and health, arts and culture, and the environment.
We have structured our activities around four core elements as below. Please find additional information on our global website henkel.com
Corporate Volunteering: Voluntary social engagement of our employees and retirees
Social Partnerships: Henkel as a company promoting social projects around the world
Brand Engagement: Henkel brands supporting social projects worldwide
Emergency Aid: Immediate aid to people placed in urgent need by natural catastrophe
Henkel in GCC is committed to giving back to the communities it operates in. With sustainability being at the core of the company’s strategy, Henkel has engaged in numerous efforts to encourage sustainability starting from educating kids at school and employees within the organization and extending it to the general public to encourage the adoption and use of best practices.
Some of the ongoing activities in the region are: Henkel Sustainability program for Schools and Henkel Sustainability program for Partners which aim at educating the decision makers of the future and reducing carbon footprint.
“Educate for a more sustainable future” is a program that aims to educate children (grades 3&4) about the importance of sustainability and the impact of their daily actions on the overall global environment, such as saving water and reducing waste. In return, children influence their families to adopt better practices. GCC joined the project in 2013 and has educated over 3500 students in UAE and KSA until date.
This program aims to educate Henkel employees about the importance of sustainability and the history of the company’s sustainability initiatives since its foundation while shedding the light on future plans for Henkel 2030 sustainability vision. The program regards those employees as sustainability ambassadors for their role in supporting the company’s sustainability initiative.
Hibba Mohammed is one of the 90 youths who are given support in the residential and care center in Dubai.
Around 80 Henkel employees in Dubai set out in March 2015 to lend their support to Senses – a non-profit organization that provides care for children and young adults with physical and mental disabilities. Their residential and care center in Dubai is the first of its kind up to now in the United Arab Emirates. It can accommodate 90 children and young people with special needs.
After the volunteers from Henkel had become acquainted with the organization, they took off with the children and youths for the famous Atlantis Aquaventure Waterpark. There the program included various team activities, which were mastered with ease – and the teams were naturally rewarded for this. All of the children and youths were given a medal for having successfully participated. The Senses organization won a free supply of Henkel products for another entire year.
The volunteers were also among the proud winners at the end of this exciting day. “Our goal was to give the children happiness and joy. And they gave twice as much pleasure back to us,” says Henkel employee Olivier Mercien-Ferol, who was the main organizer of this project.
“New Beginnings” campaign: The campaign supported the “Productive Families” program, whose goal is to help women from low-income families to establish their own microenterprises.
Henkel in Saudi Arabia initiated the “New Beginnings” campaign during Ramadan in 2015. For every bottle of Persil Abaya Shampoo laundry detergent sold, a donation was made to the Saudi Arabian charity organization Al Bir. The campaign supported the “Productive Families” program, whose goal is to help women from low-income families to establish their own microenterprises.